Project Concept Proposal
This project is about redesigning a commercial website of a street that full of pub and some restaurant, which is,
AsianHeritageRow (http://www.asianheritagerow.com/).
AsianHeritageRow contain 2 different establishement that is
Dining &
Nightlife.As Final Project is a
redesigning commercial website project but not a
rebranding commercial website project.So some of the thing that must be remain such as the identity of the company cannot be changed and the logo has to be remained.The project will be done as like stated in the Gantt chart in 8 week with
HTML.
Current Site's AnalysisThe purpose of this website is to let more nightlife people to know more information about this street and understanding
The Design,
Establishment,
Event and etc in more detail before going to the place that chosen.Besides that this website is also to let nightlife people to update their information about the event that is holding in the month or in weekend.Furthermore this website also contain
Job Apply. For
Job Apply in this website they did a quite good job of write everything in a very clear for what job need to hire people.
And for other page like
About Us, Media & Articles, Establishment page should be refine. Because this 3 page the contain of detail are
too long to preview and for the new generation like us we more prefer something that are s
hort and clear information and not too long. In this 3 page it should be more
focus on main point that to explain something. Besides that this website is
too boxy from the main page until contact page and the
banner of picture of each page are not related to what the contain is and the website does't look like a street tat full of pub. Furthermore the event page too long event thought it can be scroll.
Client's AnalysisAsian Heritage Row (AHR) runs along the quaint Jalan Doraisamy, which is situated just off Jalan Sultan Ismail, next to the Sheraton Imperial Hotel. It encompasses a row of elegant and charming restaurants, cafes, bars, clubs and even has a foot reflexology salon. These 80-year old prewar houses, that were once abandoned and ignored, have now been given new life with F&B outlets of international standards.Asian Heritage Row aims to position itself as a new landmark for the city as a cultural, dining and entertainment district for both international tourists and locals. And today AsianHeritageRow are quite famous street in KL and also They place that quite crowded in KL.
The Asian Heritage Row that we know of today reflects a new and modern era for city goers. It is a place where power lunches and dinner parties take place.It is trendy, hip and unmistakably cosmopolitan. Yet, it is distinctively Malaysian and cultural in architecture. It is a place for tourists to come and savour the many types of food, and also a place for KL-ites to kick of their shoes and have a relaxing time.
Short & Long-term Site GoalsFor the
short term Goals, they have different event in different pub in
weekend or
public holiday. But the
time/date of event for short term goals are well written on the website and included some picture. But there are also some space for the improvement that is they should included more detail about the
event of the night and promotion of that night to attract more people.
For the
long term Goals, they should update more often or
more event on every night so that nightlife people will visit more often.Besides that they can add some
video like the nightlife in the pub to show
how fun or how delicious is the pub and Restaurant is to attract more people. Besides that in the website they also can
change the gallery(picture) more often.
Target Audience-Their target audience is anyone that not under age, anyone who like nightlife, or often visit Pub.
-Activity that can do in this site is they can get more update information about AsianHeritageRow.
-The thing that they can engage in this site is know more detail about the street and for career oppurtunity.
For the career opportunity part:-
Admin & Accounts Clerk - Candidate must possess at least a SPM/"O" Level, Higher Secondary/STPM
- At least 1 year of working experience in the related field is required for this position.
- Able to work with computerised UBS Accounting System.
- Mature with an analytical mind, able to meet deadlines, independent and self motivated.
- Good interpersonal & communication skills.
| IndoChine |
| 1. Sous Chef |
| 2. Chef de Parte |
| 3. General Kitchen hand |
| 4. Waiter and Waitress |
| 5. Bartender |
- Able to communicate in English
- For position 1 & 2 of Western kitchen, experiences in Western European, French or Italian cuisines are preferred
- For position 1 & 2 of Asian kitchen, experiences in Indochinese / Vietnamese cuisines are preferred
|
Interested candidates please call 03-2721 2811 for an interview
| Buharry Bistro | | 1. Female waitresses - 3 positions | | 2. Female Cashier - 2 positions | - good salary & commision package available to the suitable candidate
- Malaysians only
- full or part-time
| Interested candidates please call call 03-2697 7797 for more information
|
Competitor's Analysis
Primary Competitor-http://www.lankwaifong.com/index.php?page=home(LanK Wai Fong H.K pub Street.)
-The overall website are more look like a pub street.
-The description of about us are not long.
-Well divided of different categories.
-Well related of banner/picture for every page
Secondary Competitor-http://www.vegas.com.my/(Club De Vegas)
-Short description about the Pub
-Clear event or promotion for the pub
-Clear information about job apply example: Salary,Sex, Age ,experience of the job
-Clear information for the packages of the entertainment
Tertiary Competitor-http://www.heinekeninternational.com/homepage.aspx(Alcohol)
-Short description of Heineken
-Well written of profile of company, risk of management, later release of Heneiken
-The shown of stock of rate of Heneiken that apply
For the Competitor analysis i choose different categories like for
Primary i choose:
-H.K Pub street website to compare with AsianHeritageRow.
Secondary i choose:
-De Vegas Pub website to compare with the pub that have in AsianHeritageRow to show the differences of the pub
Tertiary i choose:
Heneiken Alcohol drink but in AsiamnHeritageRow website they didnt mention about alcohol drink but I think that in a pub there sure will have alcohol drink. So i use Heneiken that quite popular and alway show on cinema.
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